SMS Marketing is the fastest, cheapest, easiest and most effective way of communicating directly with your customers to increase purchase frequency, top of mind dominance, loyalty and referrals.
Bulk SMS Marketing Campaign is a powerful SMS marketing tool used by several companies to deliver large numbers of SMS messages to mobile phone terminals. It is much more efficient than e-mail marketing, highly effective for reaching out not only to the customer, but employees and business partners.
A 2013 survey by Millward Brown Digital found: "... that consumers worldwide welcome engagement with companies via mobile messaging. Consumers actually favor communication provided by SMS — both to receive information from brands, and to inquire to brands themselves. Moreover, the majority prefers SMS over other marketing channels, including video advertising, banners, and email."
Although social media platform is quite common to all marketers for business purposes, we must also know that SMS messages will have higher readability rate than the social media. Many people tend to have their mobile devices within reach but they may not be on the social media sites 24/7. However, most of the mobile phone users will check SMS notifications (almost 90% of the time) as they know that messages delivered are important and highly unlikely to be spam due to tight regulations.
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