A 2013 survey by Millward Brown Digital found: “… that consumers worldwide welcome engagement with companies via mobile messaging. Consumers favor communication provided by SMS — both to receive information from brands, and to inquire about brands themselves. Moreover, the majority prefers SMS over other marketing channels, including video advertising, banners, and email.”
Although social media platform is quite common to all marketers for business purposes, we must also know that SMS messages will have higher readability rate than the social media. Many people tend to have their mobile devices within reach but they may not be on the social media sites 24/7. However, most mobile phone users will check SMS notifications (almost 90% of the time) as they know that messages delivered are important and extremely unlikely to be spam due to tight regulations.